Is the fact that your property is for sale a well kept secret?
If it is why even bother attempting to sell it.
For your property to sell efficiently you need to accomplish two things. The first is to be priced correctly and the second is for it to be fully exposed to the entire marketplace.
So if your property location is not disclosed then you are missing critical marketing information?
Many Realtors actually choose to omit the listing address from their own Realtor.com so the buying public does not know where it is located and they will need to call that same agent to find out the location. Take a look through Realtor.com and see for yourself how common this practice actually is.
Realtors omit listing addresses for several reasons. The first of which is a very selfish one on the Realtors behalf. It is so the Realtor can generate a direct relationship with potential Buyers. If the property address is omitted and a buyer desires to find out more about this particular property and the buyer does not have a buyer’s agent then the buyers will inevitably call the listing agent for more information about the property. If the buyer has any familiarity with the area, they will almost always want to know its whereabouts to edit the possibilities.
This call for the address sets up a chain of events that can and will only benefit the listing Realtor. It is usually in the listing realtors best interest to work it this way because the listing agent will now have an opportunity to become a “DOUBLE AGENT” and double his or her income in the process.
If at any time a situation arises that is in the Realtors best interest over the Sellers best interest then it can never be considered anything but a true conflict and this is one of those circumstances. How does the National Association of Realtors condone this behavior? In a fiduciary relationship there can only be a concentration of efforts on only one party and in the best interest of that party.
Under this common scenario it is not possible for the realty professional to work in the Sellers best interest. When the Realtor attempts to work for both the Seller and Buyer at the same time a Realtor can no longer work for the Seller best interest.
When the listing Realtor withholds the listing address they
- Attract direct contact with new buyers.
- The new buyers then become clients of the same listing agent
- A Dual Agent (“DOUBLE AGENT”) relationship with both seller and buyer can now be created
- The listing agents fiduciary relationship with the seller now becomes diluted down to just a facilitator.
- The Listing Agent doubles the commission earned on the transaction.
So by with holding the address the agent gains more money and the seller gets less representation.
Withholding the address from the National listing Service’s www.Realtor.com is an extreme conflict of interest
James Joseph