Real estate marketing advice: Reason number 6 why sellers need to perform property inspections before marketing.

 

 

Before a seller places a property on the market they need to have all property inspections performed before they self market or list for sale thru a Realtor.

 

The reasons that performing these inspections before you seek a buyer are so important include:

1. Establishment of price
2. Learning the exact nature of the property
3. Misrepresentations
4. Avoiding price renegotiations
5. Error and omissions insurance coverage
6. Maintain arms length negotiations

 

Reason #6 is designed to maintain distance in between the seller and buyer.

 

There is an old saying that familiarity breeds contempt. Well, when it comes to a real estate transaction familiarity breeds altered negotiations.

Anything a seller does or says will most often be used against them in the arena of negotiations. The more a seller keeps his or her distance from a buyer or a buyer’s agent the less chance they will have to figure out what make a seller tick. What their motivation are for selling. What their negotiating strategy or lack of one is.

 

If a seller performs the inspection reports and gives a copy to an interested buyer before they negotiate they in effect create some very useful and necessary distance between them so negotiations will not be based from a point of familiarity.

  

If a seller is not careful they will usually tip their hand and show the buyers the real motivation behind their contemplated sale. These reasons vary greatly but this information can be used by the buyer to negotiate a better deal for themselves if they are made aware of the true reasons a seller is selling.

 The less time a seller is in the company or direct verbal communications with a buyer the better off the seller will be. Let the inspection reports do the talking.

 

At some point in the sales process it will become inevitable these reports are performed.

It is entirely in the SELLER’S BEST INTEREST to maintain this control and have these inspections performed at their own expense. In the long run it will always save the seller time, aggravation and money.

 

 

By maintaining a safe communication policy with the buyers a seller will insulate themselves from the possibility of sharing too much information with the buyers. Performing the home inspections in advance enables the seller to keep the proper distance needed to protect this policy.  The seller should let the inspection reports do the talking for them.