It’s easy to use the Internet to market and sell your Real Estate.

March 4, 2009

Be brave and set the asking price. You see the seller has always been the one to determine what their property is worth.

Don’t be afraid!  Most Sellers know exactly what their property is worth, especially the sellers of owner-occupied properties. Long before the Internet, most sellers were aware of what’s going on around the area and what’s been sold and for how much.  Sellers usually know the area property history better than most realtors.

Now with the Internet, it is so easy to pull up your area and see where your property fits into the local marketplace. Sites such as www.googlebase.com and www.trulia.com have everything most people need to use for comparable properties.

 Be careful not to use automatic price values that are available on many of the Internet sites.  Sites such Zillow publish what they refer to as a Zestimate of value but these values can range by a ridiculous amount of money, often ($200,000.) several hundred thousand dollars and more.

If you actually are unsure of where you property fits into the market, simply review the information on the Internet about what is for sale and what has recently sold in your particular area for similar properties.  Where you fit into the local market is actually the key to the pricing process.  Separate the other properties into two categories:  1) the properties that are just a little better than yours; and 2) the properties that are not quite as good as yours.  Your property is in between these two groups and so should your price.

Yes there are exceptions to this and every rule but almost always a quick look at similar properties that are for sale and similar ones that have sold recently and it will be fairly easy to figure out the pricing.

If a seller it truly baffled on pricing, an appraiser can always be hired or consider paying a local real estate agent $100.00 to perform a current market analysis. Let them know that you are self-marketing and that you want to pay for their services. They will invariably try to talk you out of self-marketing but your honesty will go far and perhaps they will be back with the buyer you are looking for.

 

 


How to use to Internet to sell your real estate and save thousands of dollars in commissions

February 18, 2009

The vast majority of buyers are searching the Internet to find the real estate they are looking for. The figure keeps changing but somewhere between 85 to 90% of all buyers use the Internet as their main tool for property search.

In these economically challenging times most professional real estate offices (including the large national franchises) have cut way back on their budgets for print advertising in the newspapers. In real estate offices this is known as a BLACKOUT on advertising and it is happening all over the country.

The other reason why real estate agents and offices heavily utilize the Internet is because it costs next to nothing and it works! Plan and simple it works.

The Internet has changed the way real estate is marketed forever and agents have accepted it. Print advertising is extremely expensive and the Internet has now made print advertising passé.

This is not a bad thing. Agents place their efforts and energy on what works and now so can you!

Right now is the perfect time for the average home seller to learn this truth and use the Internet to sell their property without the expense of a listing real estate agent.

One of the best-kept secrets around is that for peanuts and very little effort, sellers can put their property on the Internet without an agent or a real estate broker.

If you have a digital camera and have ever used or seen Ebay then you can figure out how to post your property on the Internet. It’s that easy. Fill in the blanks, download some pictures and your property is out there for the world to see.

 

Oh sure, you are comfortable with the Internet. Maybe you have sold a car on it or have bought and sold other items on Ebay or Craig’s List. Or perhaps you are quite leading edge using all the latest technology. But this is real estate and it all seems a bit complicated. What about all the other steps that are involved in the real estate transaction?

 

Relax! This is not rocket science and most professionals in the real estate business are not scientists.

 

Use of the following 12 steps and it will make your transaction very manageable.

 

THE12 PRINCIPLES FOR SUCCESSFUL INTERNET REAL ESTATE SELLING is not only a guide for using the Internet to sell real estate online but also a formula for protecting and securing the seller throughout the entire transaction.

 

  1. Be brave and set the price. The seller always has
  2. You must perform all inspections before you market the property
  3. Honestly represent the exact nature and condition of the property
  4. Hire an Attorney. Do it early on in the sales process
  5. Get proof of insurance from everyone
  6. Anything you say can and will be used against you. So zip it!
  7. You need to cooperate with and pay buyer’s brokers and agents
  8. You can sell directly to buyers without an agent. If they don’t have one
  9. Online advertising is cheap
  10. Showings are easy
  11. Be effective and follow up
  12. All information concerning the property becomes the property of the property

 

If sellers will follow these principles they can sell their real estate online with the confidence that they can accomplish this important transaction from beginning to end.

For a full explanation on each of the 12 PRINCIPLES FOR SUCCESSFUL ONLINE PROPERTY SELLING go to http://www.askjamesjoseph.com for your free copy.

In my new book REAL ESTATE 3G. HOW TO USE THE INTERNET TO SELL YOUR PROPERTY AND SAVE THOUSANDS OF DOLLARS IN COMMISSIONS I explain many of the changes and conflicts of interests that take place and have a negative impact on the sellers of real estate and how so many Realtors are actually counterproductive and harmful to the Seller’s cause.

I have more than 25 years experience in the Real Estate Industry as a Broker, Builder, Developer and Investor. I have bought and sold many, many properties directly without the use of MLS or listing Realtors. In fact I have sold entire subdivisions with very little involvement from the Realtor community and I can show you how to use the Internet to sell your property without wasting your money on a listing Realtor.

Sellers do not need the negative outdated services of listing real estate agents. I will show you how to work directly with buyers and cooperate with the type of agents that are entirely worthwhile, the buyer’s agents.

 My mission is to bring about the needed changes in this industry and reestablish control for the Sellers once more by educating sellers and coaching them on how to perform the simple steps that are involved in selling.

 

 

 

 

 


Real Estate Marketing Advice: Now is the Time to Get Very Serious About Selling. The R/E Maven

September 24, 2008

 

 

If you truly desire to sell your property now is the time for you and everyone involved to get extremely serious about the sales task.

In the very near future trillions of dollars worth of real estate will be competing with the sale of your real estate. If you do not beat this wave you will find your properties value in decline as you attempt to compete with properties that are for sale at lower prices.

 

Simple supply and demand will affect your values to go lower. Unfortunately there is no other alternative. An increased supply of homes for sale that the government will be forced to sell at below market prices will drag everyone’s values down. The additional demand needed to absorb this enormous amount of housing stock will only be increased if the prices are decreased to such a point that new buyers cannot resist the urge to take advantage of this new opportunity. Take a good look at the current real estate market. Very few homes are selling and the interest rates and selection could not be better. This leaves the only single variable available that can change the current demand to be price and price alone.

 

So if you are serious about selling your real estate here is what you need to do.

  • Move swiftly in order to beat the influx of bargain priced property
  • Make sure your marketing is top notch
    • Your property is included on all the major Internet sites
    • Full assortment of pictures
    • Consider video tour
    • Pay for better placement on Internet sites if available
    • Include great property descriptions
    • Use local and regional newspaper Internet ads
    • Open houses
    • Signage – do not keep the for sale fact a secret- now is not the time
  • Price needs to accurate. Do not play the pad the price game. You will lose that and more if you do not more your property soon.
  • Analyze your Realtor or agent. If you suspect they are not doing everything in their power to market your property run don’t walk to find a better alternative.

 

 

The proposed bail out will have an adverse effect on the value of real estate.

With the very real possibility that the real estate market and values are going to go south, sellers need to protect themselves and do everything that can to sell their property before the further decline in property value.