Please go to www.realtor.com and lookup MLS#754553. It happens to be an oceanfront property for sale with an asking price of $10,250,000. It is known as “Seaweed” and is located in Newport Rhode Island somewhere in the Ocean Avenue area.
What is so special about this listing that I ask you go view it for yourselves? Namely what the heck is this Realtor attempting to sell for more than 10 million dollars? I cannot tell. There is only one Arial photo on the site and it is from hundreds of yards away. I’ll bet this property has all sorts of great and interesting character but I have to use my imagination to fully enjoy the experience of its architecture.
What are the seller or this agent thinking by making such a marketing 101 mistake?
Is this the agent’s fault? Is he perhaps too lazy or cheap to have some class A photography performed and shared. Or is it more than likely at the seller direction that buyers are to be left to guess what 10 million dollars will buy. Could it be that the seller’s ego so far out of line that they believe this one poor photo is good enough and why did not the agent demand better for all his marketing efforts. There is no answer good to these questions to justify this mistake.
My point to all of this is to demonstrate to other sellers that they should not be intimidated as to whether they are capable of marketing their own property. If this type real estate can suffer through this type of marketing with the assistance of a real estate professional then you can feel good about your own marketing efforts without an agent.
With the enormous exposure possibilities of the Internet sellers need visit the most popular sites and check and see that their Realtor has their listing located there and that all its information is correct and valuable.
Oh and one last thing, did you notice that the address to this property on the Multiple Listing Service is kind of a secret?
Posted by James Joseph 
James Joseph